Our main goal is to help Israeli workers feed their families during this difficult time.

We hope to make high quality, useful and affordable products, currently being manufactured in Israel, available to U.S. consumers and to friends of Israel, everywhere. By promoting Israeli exports and helping Israel's economy in general, we hope to help companies stay in business, and help many good people keep their jobs.

Our store profits benefit Israeli-based charities. Currently, we are donating 100% of net profits from internet sales to charity- for food and medical services.

OUR PRESS RELEASE explains all that we hope to accomplish in detail.

Please click here to read our Press Release.

Thank you for your support!

Full Disclosure

A note- we are often asked why we don't carry an even wider range of Israeli imports. We do our best to sell many types of items, but there are products that cannot easily or legally be imported into the US. And there are certain types of products where it does not make economic sense for Israel- or for the US- to manufacture locally anymore. If you cannot find a needed item manufactured by a country you want to support, and you want to make it's use personally meaningful, why not consider putting aside the purchase price of this item, to donate to an Israeli charity?